Libro.fm is now a partner of the American Booksellers Association (ABA) and will be lending support to the ABA’s Indies First campaign.
What is the ABA?
The ABA is the national not-for-profit trade organization that works to help independently owned bookstores grow and succeed. Serving over 2,000 bookstores nationwide, their support ranges from education and information dissemination to business products, services, and advocacy.
What does this new partnership mean?
With a partnership now in place, digital audiobooks will now appear on the IndieCommerce product page of Libro.fm partners. (IndieCommerce is the ecommerce platform developed by ABA just for independent bookstores.) This makes it easy for customers to purchase any format of a particular book while also supporting their local bookstore. The partnership also will allow us to reach more indie bookstores and help them benefit from a Libro.fm online storefront. More than 160 independent bookstore locations now offer digital audiobooks (choose your store).
The Indies First campaign.
In the coming weeks, Libro.fm will be lending support to Indies First, ABA’s national campaign featuring activities and events supporting independent bookstores. Spokesperson Lena Dunham is helping drive excitement for the campaign, which will take place on Small Business Saturday, November 26, 2016. As part of Indies First, bookstores will host authors as honorary booksellers to help hand-sell their favorite titles, sign books, give readings, and more—Lena Dunham, for example, will spend the day at Book Soup in Los Angeles.
Stay tuned for Libro.fm’s special promotion in support of Indies First!