Author Guide: How (and Why!) to Market Your Audiobook

Are you an author looking for ways to market your audiobook? Or, an author looking to produce an audiobook? Or, an author wondering how your audiobook sales relate to your print book’s long-term success?

For any and all authors who fit the terms above, we’ve put this guide together so you can make the most of your audiobook through! Below, you’ll find tips for connecting with your readers and listeners, promotional opportunities, and advice for all things audiobooks.

First of all, why

We’re glad you asked! Supporting independent bookstores is central to’s mission, and that means that by marketing and supporting your audiobook on our platform, you’re supporting them too! Unlike other audiobook retailers, supporting independent bookstores and helping them thrive is at the heart of everything we do. We connect your readers and listeners to their local indies so that a portion of the proceeds from each sale goes to the partner bookstore of their choosing.

But don’t worry—that doesn’t affect your earnings. After we pay your audiobook publisher their portion of the sale, we split the remaining percentage with our bookstore partners. We know you love your indie bookstores and booksellers, too, and gives you a way to support them with your audiobook sales!

Why should I market my audiobook?

Audiobooks offer just as valuable of an experience as engaging with your books in print—and even more for some readers, since they improve accessibility. Looking to learn more about access and availability as it relates to book formats? Check out this guide from Fight for the Future.

Audiobooks might also offer multi-cast narration, musical interludes from your text, spot-on pronunciation and accents, and more! But don’t just take our word for it—check out the opinions below from readers, booksellers, and authors alike.

Okay, I’m in! How can I promote my audiobook?

There are many ways to market your audiobook and help it connect with more listeners. Here are some ways to get started:

Share the link to your audiobook on your social channels

Your audiobook’s page includes an audio sample, which allows readers to hear a snippet of what your audiobook’s narration will sound like. You can also request a custom, shareable video excerpt (like the ones here) by emailing us at

Looking for more ways to get listeners excited about your audiobook? Share a behind-the-scenes photo of it being recorded on your channels, or talk about the talents of your audiobook’s narrator! You can also submit a playlist of related audiobooks to share.

Tag us (and your local indie bookstore) on any posts, and we’ll help spread the word.

Link your audiobook on your website, blog, and newsletter

Helping readers find all the mediums they can allows them to connect with your work in whatever way best suits or accommodates them. Find logos and buttons to use when linking your audiobook on your website here.

Work with your publisher to submit materials for an enhanced audiobook page

These are suped-up versions of audiobook pages that often include shareable video samples of your audiobook’s narration, your author bio, and links to your related content. Find a sample of an enhanced audiobook page here.

Host an audiobook giveaway on your channels

Looking to build buzz for an upcoming audiobook release? Giveaways are great tools to help celebrate your launch! Email us at to set one up.

I don’t have an audiobook yet, but I’d like to produce one. Any resources you’d suggest?

Like this article points out, there are fewer audiobooks on the market than print books. That means making your audiobook available to listeners on gives it a better chance of reaching a wide audience. If you’re wondering why you should make it available on our platform, as opposed to making your audiobook exclusive, check out our breakdown of the harmful effects of Audible Exclusives.

Depending where you are in your audiobook process, we’d suggest these resources:

You also might find valuable advice for producing your own audiobook in these audiobooks about creating audiobooks (very meta!):

What about my book in print?

We’ve got an indie-bookstore-centric tool for that, too! Link and share your print books on Bookstore Link. When you link to a book on Bookstore Link (built by, the reader chooses their independent bookstore and is connected directly to that bookstore’s website to make their purchase.

The best part? The bookstore keeps 100% of the book sale. Bookstore Link collects no money. We simply connect readers—and their book purchases—to their local bookstores. Find logos and buttons for Bookstore Link here.

Person on laptop using Bookstore Link

Looking for more resources?

Check out our author page for more details and ways to get involved!

Kelsey Norris is a writer, editor, former bookseller, and's Content Marketing Manager. She is currently based in DC. Find more of her work at

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