Authors: Are You Linking to

As an author, you’ve likely received advice on how to promote your book, including the importance of sharing purchase links on your marketing channels.

What you might not know is that some bookselling avenues are more beneficial than others. By sharing links to local bookshops and other independent options, you can increase readership, profits, and strengthen local economies.

But who are we and why do we care? Hi! We’re, an audiobook listening platform that makes it possible to purchase audiobooks through local bookshops. We’ve made it our mission to support independent bookshops, and have seen firsthand the positive impact an author’s support has on their business.

You might be wondering why you would link to your book on instead of or your local indie bookshop. It’s not an either/or option—you can include links to all!

Read on for five reasons why you, as an author, should link to your audiobook on when promoting your book.

#1. Earn (extra) money 

In addition to earning publisher royalties when a listener buys your book through, our Affiliate Program will grant you an additional 10% commission on the sale.* You’ll also receive 30% commission every time an individual starts a membership and 10% when they send audiobooks as gifts using your custom links—all while supporting independent bookshops! And, as an added bonus, you’ll receive access to advance copies of audiobooks.

Moreover, when your publisher sells your book to independent bookshops, it is usually for a higher price than Amazon pays. This means that your publisher actually makes more money per book with sales through local bookshops. Depending on your royalty agreement, this might mean you make more, too. 

*The eligibility for royalty payments depends upon your publishing agreement.

#2. Make your book accessible 

Audiobooks play a huge role in making reading accessible. They enable blind and visually-impaired folks to read, and also prove useful for those with mobility and cognitive disabilities who cannot use print or ebooks. Not to mention the fact that audiobooks allow those who might not have time to pick up a physical book to read! At, we’re committed to an accessibility-first approach, and are consistently working to meet the latest standards. 

When you link to your book on, not only do you encourage readers to support independent bookshops, but you also make your book accessible to all readers, no matter their preferred method of reading, and potentially discover new fans. 

#3. Support independent bookshops 

There are numerous benefits to shopping local versus on Amazon. When customers shop at indie bookshops, they help create local jobs, keep 25% more money within their local economy versus chains, and more. Of course, shopping locally goes hand-in-hand with privileges of time, money, location, and accessibility and each reader has to do what makes the most sense for them. 

“Linking to [and] Bookshop directly benefits local independent bookstores which, in turn, allows those bookstores to support their communities through providing jobs, paying municipal taxes, working with local schools and libraries, providing gathering spaces and opportunities for connection, and so much more…Even if you don’t have an independent bookstore close to you, linking to these non-Amazon sources can help keep the independent bookstore ecosystem thriving, which, ultimately, has a net positive effect on publishing and book sales as a whole.”

—Billie Bloebaum, founder of Bookstore Romance Day

Although many readers are tempted to buy books on Amazon because of the discounts, these prices are only possible because Amazon does not depend on bookselling for profits. Booksellers, on the other hand, are dependent upon book sales. In fact, the average store operates on a 0.9% profit margin, which means they are lucky if they break even at the end of the year.

“[Amazon] has devalued the book itself. People expect hardcovers to be 15 bucks and paperbacks to be under 10. Those margins are a nightmare for our bottom line, of course, but they also cheapen the idea of the capital-B Book. There’s already enough happening to cheapen the idea of truth, research, and careful storytelling. We’re dismayed to see the world’s biggest book retailer reflecting that frightening cultural shift by
de-valuing books.”

—Danny Caine, Raven Book Store makes it easy for readers to support independent bookshops, no matter their location. Every sale of your audiobook on supports independent bookshops—and at pure profit, as we don’t charge bookshops any fees. If more authors linked out to, they’d help increase bookshop sales by even just a few percent…having a big impact on their bottom line.

A $100 bill cut into four sections under the header "Visualizing Bookstore Finances." Over half is assigned to "Cost of Goods," about a fourth to "Payroll," a small sum to "Occupancy," and the two smallest parts to "Profit" and "Operations."
“Visualizing Bookstore Finances.” From “Decoding the P&L for Booksellers, Managers, and Owners,” presented by The American Booksellers Association

#4. Build relationships with booksellers 

Indie booksellers notice when authors are vocal about supporting them. “They will want to actively support you and your books…they’ll probably sell more books for you, even beyond those first few weeks after release,” says Billie Bloebaum, the founder of Bookstore Romance Day. 

In fact, booksellers have a history of pushing books onto bestseller lists. A Gentleman in Moscow stayed on The New York Times Best Seller list for 59 weeks and on the National Indie Bestseller list for a year and a half. Oren J. Teicher, former CEO of the American Booksellers Association, credited the book’s long-run success to booksellers, noting it’s a “favorite hand-sell.” 

By promoting your books on,, and/or sending traffic directly to the bookshop’s site, you’re supporting these sellers. You’re also increasing the chances that these sellers review and recommend your books, which they can do on in a number of ways, including by curating playlists to promote timely and favorite reads and providing reviews for audiobooks. (We also offer booksellers advance copies of audiobooks so they can consider stocking physical copies in their stores—another important reason to make sure your audiobooks are available on!)

#5. Make The New York Times Best Seller list 

Many authors dream of making The New York Times Best Seller list, which is no easy feat! And most authors don’t realize there are lists beyond hardcover/paperback fiction and nonfiction—including audio. Each Sunday, we report every audiobook purchased on during the past week to The New York Times. These sales contribute to the monthly Audio Fiction and Nonfiction Best Seller lists. When you promote your book on, you make your book more widely available and therefore increase your odds of making the list.

How can you get started?

Regardless of whether you’re traditionally or self-published, there are many benefits to promoting your book through independent sellers, including, on your social, email, newsletter, and other marketing promotions. And if you’re unsure as to whether or not your book will be available on, we encourage you to ask your editorial and/or marketing contacts.

It’s as simple as these three steps: 

  1. Find your audiobook(s) on or apply to our affiliate program
  2. Add the link(s) to your website, newsletter, social channels, etc. (Here is a folder of logos and buttons for use. And check out these book promo pages from authors Abby Jimenez, Gigi Griffis, and Dahlia Adler for samples on how you might link out to 
  3. Market your audiobook(s) to your audience with the help of our author resource hub

After that, you’re all set! If you have any questions, don’t hesitate to reach out to

We can’t wait to get your audiobook in readers’ ears!

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